(In italiano qui…)
Nigo: The Japanese designer who made his business out of monkeys.
Nigo is young at 32, a DJ, a producer, a drummer and a fashion designer. He’s also made a fortune from his Japanese clothing brand: A Bathing Ape® (which is apparently a common Japanese expression for “bathing in lukewarm water”, a term describing the comfy and well-off lifestyle of today’s youngsters in Tokyo.) Since he started ten years ago, he has transformed the people of Tokyo into monkey maniacs. All over the city Simian images now appear on T-shirts, caps, trousers, accessories, consumable goods (most notably Pepsi cans) and more. Through twenty five outlets, a hair salon, a café, a members-only store in Hong Kong, a brand new boutique in London and millions of Japanese that would do anything to have his monkey printed on whatever they can get their hands on, Nigo has dominated the underground street-wear scene of the densely populated Tokyo. He is now set to conquer the US and “maybe” Europe. Continua a leggere »
